Social Media

Social Media Analytics Manager

PROFILE

Overview:

Primarily responsible for helping clients achieve the optimal value and performance for their online marketing programs using sophisticated data analytics and reporting tools.

Responsibilities:

·         Develop and deliver reports that express marketing value for social media programs and major brands (pharma, consumer goods, and retail)

·         Analyze and interpret data from FB, TWT API, Youtube, Google Analytics, others to drive future client marketing strategies

·         Showcase knowledge of the tools available online such as simply measured, Google analytics and popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (TweetDeck, HootSuite, etc)

·         Possesses strong excel skillset

·         Guide team on best practices for how to optimize on-line campaigns

·         Handle multiple projects independently and structure tasks for maximum productivity

·         Work closely with other team members to seek information and clarification - ensuring work product meets client and internal expectations and goals

·         Demonstrate a strong focus on client satisfaction

·         Be proactive and innovative with solutions to meet client goals

·         Participate in client meetings and conference calls (as needed)

·         Stay abreast of latest trends in the industry with constant research

·         Develop and improve processes, policies and procedures

Qualifications:

·         3+ years performing social media reporting and analyses in an agency or multi-brand corporation

·         Bachelors degree in marketing/advertising, statistics, mathematics, engineering, management information systems or related field

·         Reporting, dashboarding, modeling and analytics experience is required

·         Strong knowledge of online marketing best practices

·         Experience with third-party vendors including testing of new technologies and systems and process advisement

Required Skills:

·         Knowledge of latest social and digital tools available online to measure activity, value, penetration, impact of digital marketing programs across all social networks.

·         Advanced MS Office skills (MS Word, Excel, PowerPoint)